What is GNLD NeoLife – An Oldie But Goodie MLM Or A Dud?

Oh boy, are we going back to the past with this one!  I was a year old when GNLD (Golden Neolife Diamite International) was founded!  This has to be one of the longest-running network marketing companies in the world…is it an oldie but goodie MLM or a dud?

Let’s find out.

What is GNLD Neolife?

Now known as just ‘Neolife’, this company operates in the weight loss, health/wellness niche and offers an impressive range of products including vitamins, shakes, and supplements.  They also sell organic skincare products and cleaning items for the home.

NeoLife is based in California and has global locations in over 50 countries.

Who is Neolife For?

They target all age groups to become promoters with their company, including ours (60+), with their seductive lifestyle opportunities.  We can:

  • belong to a passionate community
  • get healthy and help those closest to us to achieve the same
  • get out of debt
  • earn an income so as to have a long and happy retirement
  • travel the world
  • leave a legacy to our families

Sounds great, right?

Brief Description and Price

website: neolife.com

owner/founder:  Jerry Brassfield


to join as a Club Member – free

to join as a Promoter – $49.00

You can also choose to sign up as Promoter with one of these kits:

  • builder kit – $40.00
  • manager kit – $785.00
  • senior manager kit – $1530.00

The more expensive starter kit you purchase,  the more income potential you have via their compensation plan

what’s included:  When you join as a Promoter:

  • personal replicated website so you can sell the products online
  • back-office website to manage network and business
  • earn an income with their compensation plan
  • education – nutrition and product training
  • access to leadership training resources and events
  • incentives such as travel and cash
  • wholesale prices (30% off retail prices)
  • 3 for free program
  • weight loss and fitness challenges

guarantee:  there is no income guarantee

rating (out of 10): 4

My Review of Neolife

NeoLife was founded in 1958.

The owner/founder, Jerry Brassfield, has an interesting life story.  As a child he had severe allergies and asthma, so his mother began adding nutritional products to his diet (before this was a mainstream thing) and he became healthier and decided to promote these types of products.  He started small and his vision grew into this global multi-million dollar company.

At first glance, I was impressed with the website for NeoLife.  It has to be said, they are running a very sophisticated, polished network marketing site and you could be forgiven for thinking that this has to be the ‘real deal’ for making money online.

Club Member or Promoter?

A Club Member is someone who joins the company just to purchase the products for their own use.  This is free to join and will give you access to the products at a 15-30% discount.  You can earn free products for yourself by getting 3 friends, the ‘3 for Free’ program, to purchase a pack, but you cannot earn any commission as a Club Member.

A Promoter gets you into the game and you can start earning commissions from sales and recruiting others.  This, of course, means that you will have to start with the people closest to you which is your family and friends, then your circle of acquaintances and outward from there.  Yes, you will be that individual that people start avoiding because they know you will try to sell them something!  This has happened to me on more than one occasion when someone tried to get me interested in their latest ‘fantastic opportunity.’  Has this ever happened to you?

NeoLife Challenge

Whether you are a Club Member or a Promoter, you can participate in their 30, 90 and 1-year weight-loss challenge.  You set a goal to lose 10 pounds or more using the Weight Loss, Sport or Breakfast Pack products (note: these products will be on auto-ship so you will keep receiving them).  You will provide before and after photos of your progress.

Prizes are awarded for how much weight you lose in the form of T-shirts, cash prizes, make-overs, photoshoots and travel and accommodation to a NeoLife convention.

Ranks at NeoLife:

There are 16 ranks and of course, in order to move up the ranks, you will have to sell a lot of products and recruit others in your downline, as with all MLM’s.

Compensation Plan:

They say it is easy, but the compensation plan is actually complex.  I certainly had to put on my thinking cap!   You can view the entire plan here.

In a nutshell, these are the ways you can make money as a promoter of NeoLife:

  • retail and club member profit – when you buy at wholesale price and sell at retail price
  • sales volume bonus – you must maintain a 100 PPV (Personal Point Volume-these are assigned to each product and are used to qualify for bonuses, achievement, and recognition) in order to qualify for a sales volume bonus of up to 20%
  • leadership development bonus – when you achieve the “Director” title, you can earn LDB’s on other Directors in your downline
  • network development bonus – when you achieve the status of “President’s Team” you will qualify for what is termed a Network Development Bonus
  • incentives – in addition to being able to earn as per the compensation plan, Promoters are eligible to earn cash bonuses and travel

However exciting the compensation plan looks, this is the NeoLife income disclosure:

NeoLife Income disclosure

As you can see, 72% of Business Builders (Promoters) within the company are making less than $2,300 a year, gross.

Remember, the vast majority of commissions paid to people in this type of business model goes to the tiny percentage at the top of the pyramid at the expense of those at the bottom of the pyramid, which is a revolving door of new recruits who join, then become discouraged.  99% of promoters lose money in an MLM.  To achieve financial success, you need to put in a full-time, long-term sustained effort to build and maintain a large enough downline to meet your expenses and make a profit.


You are very strongly encouraged to ‘auto-ship’ products which really puts you under pressure to get those products sold via your website or in-person.  This is a typical technique with a lot of MLM’s.  In addition, they want you to ‘pay to play’ in that you cannot join as a Promoter without purchasing their starter kits.

What it all comes down to is the same old same old with these MLM’s of sign up, purchase starter/business kits, go onto auto-shipping to qualify for commissions, then start recruiting others to do the same.

Scientific advisory board

NeoLife has had an advisory board of nutritionists since 1976 to guide them on product development and testing.  I do believe that they research and try to create the best products that they can.  Many people have used NeoLife supplements for years.  This contributes to why the company has been in business for so long.

However, no matter how well-tested and nutritional their products are, or who is endorsing them, they cannot be used to treat a specific disorder or health issue and one must be careful about who recommends (promotes) them.  One size does not fit all.  A great deal of knowledge and education is required to understand how much of a particular supplement can be recommended for consumption by an individual based on their specific needs/lifestyle/biochemistry.

In fairness, NeoLife displays this disclaimer below their product claims:

NeoLife Food and Drug Product Disclaimer

Pros and Cons


  • been in business since 1958
  • global locations
  • authentic owner/founder
  • large product range


  • MLM format means you will struggle to make money
  • no prices posted anywhere on the website
  • hassle family, friends, and colleagues to buy the products
  • high drop-out rate

Final Thoughts on Neolife

I am concerned because, although NeoLife has a panel of experts that help create the products they sell, no two people are exactly alike and what could well work for one person may not work for another.  How much training the distributors receive gives me pause.

One thing I personally dislike is the weight loss challenges they hold.  I think it is negative to turn weight loss into a competition because it sets people up for failure if they cannot maintain the same momentum and lifestyle changes they started, just to receive some prizes.  That is just my opinion, having been a personal trainer for many years.  This is not encouraged in the fitness industry.

I am sure that Jerry Brassfield worked very hard to achieve the outstanding success he has achieved in the Multi-Level Marketing business. NeoLife has stayed the course much, much longer than most MLM’s and I respect this.

I do not think NeoLife is a scam and they do offer a lot of products that people seem to enjoy (though we can never see the prices), but as to whether you or I could make an income by joining this company, I would say no.  Not without many years of developing a downline, attending events and aggressive selling.  I just don’t have the time or energy to do it.  If you think you do, I would advise you to read my checklist before joining this, or any other MLM.

Therefore, I do not recommend NeoLife to you,  nor would I join it.  It might be an oldie, but it is not a goodie and it is certainly a dud for me.

Are you now, or have you ever been, a Promoter of NeoLife or any other MLM?  I would love to get your feedback and it would be very helpful to our readers if you could share your experience with us in the comments section below.

Other Options: What We Do

Philip and I found ourselves in a situation of having to generate some online income in our retirement and we researched many programs on the internet before finding the one that we recommend.  It is not an MLM and there is no auto-shipping of products or harassing of family and friends involved.  Best of all, you can try it for free.

If you would like more information about what we do, please read Philip’s article here on Wealthy Affiliate.

There is no secret to making lots of money overnight online.  Consistency, passion, and determination are required.  We grew up with those values, those of us from my generation, didn’t we?

I invite you to take a chance and see if Affiliate Marketing could be the right method for you to increase your bottom line as well.

I wish you every success now and always,



GNLD NeoLife




User experience


Value for money





  • been in business since 1958
  • global locations
  • authentic owner/founder
  • large product range


  • MLM format means you will struggle to make money
  • no prices posted anywhere on the website
  • hassle family, friends, and colleagues to buy the products
  • high drop-out rate

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