What is a Copywriter – Someone in High Demand

There are many different paths you can choose as a writer.  Today, I want to talk to you about a specialized type of writing that is potentially very lucrative.

In answer to the question” What is a copywriter,” I say “Someone in high demand!”

You’ll see what I mean very soon.

What is a Copywriter?

Copywriting is, essentially, the writing of text for marketing and many other different types of advertising.

The actual written product that a copywriter produces is called “copy” and the purpose of it is to ultimately persuade an individual or a group to take a particular action, such as purchasing or signing up for something.

Is this something we can do online from home?

The answer is YES!

But not just from home, you can do this from virtually anywhere with an internet connection.  You could write from a coffee shop, the beach or the countryside.  This is most definitely suitable for a remote location business.

Who can do this?

Since this is truly online work, it is great for:

  • Retirees
  • Caregivers looking after loved ones at home
  • House/Petsitters – there is usually plenty of downtime which could be spent productively working online
  • Travel bloggers – If you are working on your own travel blog  you could make a good side income doing copywriting
  • Ex-pats (who may also be retirees) living in different countries.  This is a global opportunity.  No work permit is required to work online
  • Stay-at-home moms or dads
  • Freelance writers who would like to add more skills and increase their earning potential
  • Anyone who for whatever reason, would like to create a full or part-time income working online

It is best to be a freelancer as a copywriter because there is no degree required if you are setting up your own business from home.  Plus, there is that most important thing to consider:

You can be your own boss!

Who Needs a Copywriter?

Anyone who is selling something needs a copywriter, folks!

Here are just some of the things that copywriters help create:

  • brochuresmagazine rack
  • catalogs
  • jingle lyrics
  • scripts for TV and radio
  • billboards
  • magazine and newspaper ads
  • sales letters
  • direct mailers
  • print advertising
  • content for website owners/affiliate marketers

This is a gigantic industry, and there will always be the need for a copywriter.

There are millions of businesses starting every year and they all need to make sales.  Great copy from a skilled writer can turn readers into buyers.  Just think of anything you have ever read in a magazine or a commercial you saw on tv.  A copywriter has created the text and gotten well paid for doing so.

You could do this too.

Earning Potential

Hand writing the dollar symbolThere is no exaggeration when I tell you that the sky is the limit for great copywriters.  Some of the top people make millions.  But, it is much more realistic and attainable to make around $25-$35 an hour as a freelancer, to start, and in my opinion, that is pretty darn good.

It just goes up from there.

Like anything else, though, you need to take the time to learn how to do this type of specialized writing and you may need to invest in some training along the way.

More on that shortly.

Where Can I Find Work?

If you have no previous experience of copywriting and you want to get started right away and are prepared to be paid very little to start, I would suggest Fiverr.  It is free to join.

Fiverr is a global platform that connects buyers to freelancers in all kinds of services, including copywriting.

You can get more information and learn how to get started with Fiverr in my review.

Writers Work is another great platform.  They have thousands of writing jobs available and a supportive community plus access to training.  The cost is $47 for a lifetime membership.

I have written an in-depth review of Writers Work if you would like to learn more.

Upwork is another place to find work.    It has tons of jobs, including copywriting jobs.  Upwork does charge a fee to the freelancer,  which is 20% for the first $500 billed with a client and 10% for lifetime billings with the client between $501 and $10,000.

I Don’t Know How to do This – What About Training?

Do I need a degree?

No!  You don’t need a degree if you are planning on starting your own freelance copywriting business from home.  If you were to work as an employee at an Ad Agency, for example, you would need to show them that you have a degree in marketing or advertising.

But, you don’t really want to be an employee, do you?


If you feel that your writing skills are a little rusty if you have no experience at all, I suggest you think about investing in a course to get you started.  One that I found and can recommend (and won’t break the bank) is called My Freelance Paycheck.  The creator, Laura Pennington, is a successful published author.  Her course is $47 and comes with a 60-day money back guarantee.

Please read My Freelance Paycheck review and it will give you more information.  

Final Thoughts

I hope you enjoyed reading my article on the exciting potential of working as a copywriter.

I think this is an excellent path to pursue if you are interested in creating some income for yourself as a writer.  There is limitless potential with copywriting because there will always be businesses that need good writers to craft compelling text to engage readers and convert them into buyers.

How We Create Retirement Income Online

If you enjoy writing and have a genuine desire to help people, there is another option for you and it is what we do.  It is called Affiliate Marketing and you can read more about it in Philip’s article here.

two scuba divers underwater
Here we are scuba diving in Ecuador!

We also love writing and helping people!  We particularly chose this option because it gives us the freedom to pursue the kind of lifestyle we love, which is to travel (and scuba dive), live in new places and, help others, who, like us, may need to add to that bottom line and achieve a greater degree of financial security.

More than ever, we have the ability, any of us, to work online and generate income without being tied to looming bosses, tiny cubicles or just doing something you don’t want to do anymore.  The sad fact is though, there is truly a lot of junk out there on the internet.

When we realized that our retirement income was not going to carry us very far, we got frightened.  We turned that fear into action and started scouring the internet for some kind of legitimate thing we could do online to create income.  We had no previous experience!

After months of research, we finally came upon an authentic platform that literally took us by the hand and led us step-by-step towards learning how to become online entrepreneurs.  Best of all, we were able to go into the program for FREE.  This gave us the opportunity to check everything out, engage with the helpful community, and see what was on offer.

We have never looked back.

If you want to start your very own online business that will make money for you in the years to come, you should read about Wealthy Affiliate.

This is a genuine business opportunity that will require your commitment and dedication because it will not make you a millionaire overnight as some of those ridiculous products out there claim to do.

Thanks for reading!  Are you working from home or are you a globe trotter making money online by doing copywriting or anything else for that matter?  Are you an individual or a couple?  It would be helpful to our readers if you could share a little bit about your story.

Wherever you are, I wish you health, happiness, and success.

Life is a game; play it.  Life is a challenge; meet it.  Life is an opportunity; Capture it – author unknown




Leave a Comment